Wednesday, May 31, 2006

Beat that horse so it don't get lamer!

Found here. Virgin Mobile will give away free minutes in return for watching commercials on your phone and then answering questions about them, at the rate of one free minute per 30 second commercial. Yes. One minute. Color me underwhelmed.

Dude. I thought this would happen with the advent of mobile TV, since commercials on TV (and now at movies before previews) are something that people have gotten used to. I guess it's a kind of trade off, no matter how much I hate it, because data rates in the US are so high for streaming media-rich content that commercials could be a viable way to cut that cost and pass "savings" onto the consumer. What about those of us who want ad-free mobi-TV, ad-free mobi-anything? I guess we'll just have to pay a premium.

It's suprising to me that after all the talk about advertising on mobile screens, Virgin is the one playing around with it. I guess all the big carriers are waiting to see what happens with the youthful subscribers at Virgin before they risk irritating their own older, generally more affluent customer bases.

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